Integrated Work

My Role & Key Contributions

I am currently the Brand & Design Manager at Integrated Work, a human-first consulting firm dedicated to purpose-driven leadership and transformational change. In this role, I lead brand strategy, marketing design, and visual storytelling, ensuring that our messaging and visuals align with our mission while resonating with our audiences.

Since joining Integrated Work, I’ve helped refine and expand the company’s brand identity, ensuring consistency across all platforms. From marketing strategy and asset creation to website enhancements and campaign strategies, my focus is on crafting materials that strengthen brand recognition, foster engagement, and drive impact.

Visit Integrated Work

Key Contributions:

✔ Led a brand refresh to modernize Integrated Work’s visual identity while maintaining its core values.
✔ Developed a cohesive marketing design strategy, ensuring brand consistency across campaigns, social media, and outreach efforts.
✔ Created a library of visual assets (icons, illustrations, and infographics) to enhance storytelling and engagement.
✔ Designed event branding for KOAN Conversations, a webinar series featuring thought leaders.
✔ Introduced accessibility-first design principles, making branded materials more inclusive and user-friendly.
✔ Designed social media graphics, email templates, and promotional materials to elevate our marketing efforts.
✔ Developed branded presentation templates and slide decks to enhance storytelling and ensure a polished, professional look for internal and external audiences.
✔ Collaborated with marketing and content teams to align visuals with strategic messaging, increasing audience engagement.

Major Projects

JEDI Journey Cards

Interactive Tools for Justice, Equity, Diversity & Inclusion

The JEDI Journey Cards are an interactive learning tool designed to spark conversation and reflection on Justice, Equity, Diversity, and Inclusion (JEDI) topics. I was instrumental in shaping the visual design, branding, and user experience of the cards, making them accessible, engaging, and aligned with Integrated Work’s mission.

Key Contributions:

✔ Designed the full set of JEDI Journey Cards, ensuring a visually engaging and user-friendly experience.
✔ Developed packaging and instructional materials to create a cohesive and intuitive product.
✔ Created marketing collateral, including digital ads, social media posts, and web content to support distribution.
✔ Contributed to content layout and typography, enhancing readability and accessibility.

📌 Impact: The JEDI Journey Cards have been widely used by organizations and facilitators to foster deep discussions and meaningful learning experiences on equity and inclusion.

KOAN Conversations

Thought Leadership Event Branding & Promotion

KOAN Conversations is Integrated Work’s signature webinar series featuring transformative leadership discussions with changemakers from diverse fields. I played a key role in developing the event branding, promotional materials, and audience engagement strategies, ensuring a seamless and professional experience across platforms.

Key Contributions:

✔ Designed the KOAN Conversations visual identity, creating a flexible yet cohesive look for all events.
✔ Developed branded event templates for LinkedIn, newsletters, and promotional outreach.
✔ Produced presentation decks, social media graphics, and digital assets to enhance visibility.
✔ Established a streamlined marketing workflow, allowing for quicker event promotion and brand consistency.
✔ Edited and produced podcast version of the series, adding to the overall reachability of the series.

📌 Impact: Increased brand recognition for KOAN Conversations, resulting in higher engagement and a growing audience of mission-driven professionals.

Diversity @ Work

Online Course Branding & Digital Design

Diversity @ Work is Integrated Work’s interactive online course designed to help organizations foster more inclusive, equitable, and diverse workplaces. I played a pivotal role in shaping the visual identity, course interface, and marketing materials to create an engaging and user-friendly learning experience.

Key Contributions:

✔ Designed the course branding, ensuring a visually appealing and cohesive learning experience.
✔ Developed digital assets, including course modules, infographics, and interactive materials.
✔ Created marketing and promotional content, including email campaigns and social media assets.
✔ Collaborated with instructional designers to ensure accessibility and an intuitive course layout.

📌 Impact: The course has supported organizations in strengthening their DEI efforts, providing actionable strategies to cultivate more inclusive workplaces.

The KOAN Method: Breakthrough Leadership for a Divided World

Book Design & Visual Identity

Written by Integrated Work’s CEO, Jennifer Lyn Simpson, The KOAN Method is a guide to adaptive leadership, offering tools for navigating complexity with kindness, openness, and resilience. I led the visual branding and design strategy for the book’s marketing materials, ensuring alignment with Integrated Work’s broader identity.

Key Contributions:

✔ Designed branded promotional assets for book launches, social media, and digital advertising.
✔ Created engaging event visuals for book talks, webinars, and speaking engagements.
✔ Developed a complementary visual identity that seamlessly integrates with KOAN Conversations and Integrated Work’s branding.
✔ Supported marketing initiatives, helping drive awareness and engagement for the book.

📌 Impact: Helped translate the book’s core themes into a compelling, visually-driven brand, strengthening its reach and accessibility to leaders across industries.

Website Refresh

Enhancing Digital Presence & User Experience

Integrated Work’s website serves as a primary touchpoint for clients and partners. I led the website refresh initiative, ensuring a modern, user-friendly, and visually engaging experience that aligns with the brand’s identity.

Key Contributions:

✔ Redesigned key pages for improved readability, navigation, and engagement.
✔ Updated imagery, typography, and layout to create a more visually cohesive experience.
✔ Worked with developers to refine UX and mobile responsiveness, optimizing accessibility.
✔ Simplified content structure, making it easier for visitors to find relevant information.

📌 Impact: The website refresh enhanced brand consistency, usability, and overall engagement, leading to increased time spent on pages and improved visitor interaction.